"A successful advertisement, Lasker contended, was not merely a conglomeration of jingles and images designed to seduce consumers in buying an object; rather it was a masterwork of copywriting that tell a consumer why to buy a product. Advertising was merely a carrier for information and reason, and for the public to grasp its impact, information had to be distilled into its essential elemental form" (109).
The above is especially relevant for us in AP Lang as we learn that Everything is An Argument.
AP Argument Recognition, Construction, Expression, Analysis.....
No comments:
Post a Comment